Building a
brand from napkin sketch is the dream of every start up entrepreneur. But what
is the most effective start-point that gives your business a fierce kick-start
and keeps the business forging ahead? Well, in this blog post we will answer
some of the questions you may have about your business.
Take a look at
a few tips for B2B & B2C companies that will save you from wasting your
money on re flexing activities:
Digital Brand PR: Public relation is
all about generating an interest or an attraction from customers towards brand.
Today, for any and every brand; sales and customer acquisition depends largely
on the reputation of the product and the brand identity. Since digital platforms
are making way into each and every nook of our life, developing &
maintaining your Public Relations via digital platforms will give your brand
the much needed flair. Digital PR is executing your product/service promotions
across digital platforms like Facebook, Instagram, LinkedIn, Twitter etc. in
and out of the usual sphere of your influence. It helps building better
relations with the public that is directly and indirectly related to your
brand.Simply put, PR becomes the official communique of your brand.
A Good Database: Do you have one? To
carve a niche for yourself in the market, the most important asset you need to
build is a productive database of your target audience! Having a good product is not enough to
measure the full length of success, until you have an effective database &
a defined target market. A good database acts like your business hub and
improves the rate of reach-out by making way for new potentiality into your
business.
Building user engagement: Happy
customers help you cut through the clutter. Staying connected with your target
audience at every touch point of the market becomes a most important part of
your marketing activity. Positive user engagement becomes very beneficial to
the brand and to the customers as well. Hence, it is always recommended to keep
your customer relations secure.
Building User Experience:
An enhanced user
experience & a positive customer engagement can be leveraged to build a
great brand. Eg. Google generates a distinguished user experience by delivering
quick search results &issuing free email accounts and later leverages this
trust & customer attention to sell premium products like PPC ads to
advertisers who need our attention. Similarly, depending upon the nature of
your business, providing a good user experience by breaking the entry barriers
easy for your customers by giving away free testers etc.,making after service
follow ups, introducing a new range of your brand/communicating the daily
essentials via email campaigns, SMS campaigns etc. can enhance the user
experience. As the saying goes, satisfied customers are over and above any form
of advertising.’
Customer Attention: A good brand
transmogrifies in its journey when it focuses more on user experience &user
engagement with a proper balance of brand impressions. The most important trick
of any business lies in attracting customer attention & converting the
attention into revenue. A happy & satisfied customer is more likely to
remember your brand & recommend it to their peers.
Content: If your brand is an engine,
content is the fuel! Original & responsive content is the most important
cornerstone that keeps a business going. Content writing is the core platform
for generating exponential traffic to your business. Attractive &
informative content captures the heart of the visitors and convert them into
customers. Once an article is posted on your website, it remains there for
years, so investing in quality content writing service is a long term
investment which generates revenue for years.
