How to get quality leads for your business

With the changing business dynamics and various alternatives available to consumers to pick and choose from, one always needs to march ahead from rest of the contemporaries by offering something new and exciting in the products and services that make a brand to carve a niche within the market. Apart from working on the offerings, the brand and marketing teams of companies like Real Estate, BFSI, retail and other domains also need to do the through market research and in depth studies to reach their target market in the most efficient and economical ways making optimal use of all the resources available.

There are lot many options available as marketing and promotional techniques using various online and offline mediums to reach the right target audience but the catch remains to get the right agency on board that works as an integral part of your team getting quality leads and thereby helping your brand reap profits for your business. There are seldom authentic digital and offline marketing agencies in the market offering Lead Generation Services and Appointment Setting Services with various customized promotional programs plus having a right attitude to make a win-win situation for both the parties involved. First and foremost, the agency needs to take a low down on your brand strengths, products offerings, target market area and other vital technical details to work a customized bespoke plan executing it as your extended vertical maintaining sheer transparency.    

Lead Generation Services include various online techniques like Google promotions, SEO, SEM, e-mailer campaigns, SMS campaigns, WhatsApp campaigns, blogging and use of social media channels like Facebook, Instagram, Pintrest and mobile applications amongst others that helps getting leads on real time basis as with the revolution of digital media, every information and detail is available on our finger tips. Offline methods include society activations, mall activations, restaurant activations, theatre activations, flyer insertions, dabbawala, exhibitions and others that help you connect with your target audience directly. Other marketing techniques like print ads and radio activities that are getting termed as traditional in nature, but still work as one of the best options for lead generation.

The role of Appointment Setting Services is stimulated once the required leads from the targeted areas have been collected. The agency needs to have an expert team of analysts who knows how to filter potential data from the raw leads that have been generated as it is not necessary that all the leads will be prospective in nature. Post the filtration stage, professional calling needs to be done to the prospect enlightening them about the brand’s offerings, company details and other required information without revealing too much in order to keep the prospect enticed enough about the product. The appointment needs to be fixed as per the feasible timelines with the support from agency leading to the final closure.

The agency on board need to understand and work in accordance to the ideologies of the brand, working out the best possible marketing and promotional programs reaping profits and giving a new high to the brand.

Is the real estate market still a good investment for a household?

The real estate market is one of the most globally recognized sectors. In India, it is the 2nd largest employer after agriculture and is poised to grow at 30 per cent over the next few years. The Indian real estate market has become one of the most preferred destinations in the Asia Pacific as overseas funds accounted for more than 50 per cent of all investment activity in India in 2014, compared with just 26 per cent in 2013. This sector consists of four sub sectors - housing, retail, hospitality, and

commercial. The growth of the real estate sector is accompanied by the growth of the corporate environment and the demand for office space as well as urban and semi-urban housing requirements.

It is also expected that this sector will incur more non-resident Indian(NRI) investments in both the short term and the long term. Bengaluru is expected to be the most favored property investment destination for NRIs, followed by Ahmedabad, Pune, Chennai, Goa, Delhi and Dehradun.

However, with huge inventory lying unsold across the country, the road to recovery looks long and winding for the real estate sector. According to experts, it will take another five years to sell the entire unsold inventory, but lack of buyers' interest will make it more and more difficult for developers to complete existing projects. Even the festive season and the recent round of rate cuts by the Reserve Bank of India(RBI) have failed to bring cheers to the real estate market. Lack of a regulator and delayed reforms have also prompted people to stay away from real estate. Property prices have remained stagnated. Investor activity in the real estate sector, which showed signs of being less promising over the past three years, is finally on an uphill in 2016 thanks to regulatory reforms. This year is a good time for prospective home buyers to lock-in as prices have become stable, but delays in delivery and unaffordability are dampeners to the revival of consumer

sentiment.

With regards to new launches, developers have cut down on new projects. Moreover, end-users have not been buying properties feeling let down by the developers. Stretched deadlines for completion of projects has shooed buyers away from the market. However, to revive the consumer sentiment, developers will have to improve delivery of incomplete projects and reduce prices. They also need to clean up their balance sheets by de-leveraging to nurture more confidence among investors and

allow more liquidity options. 2015 proved to be a stimulating year for the industry with government starting the process of initiating policies that will maintain the growth of the sector. Unsold units are a key indicator for the real estate sector. Rising levels of inventory signify the lack of demand in the market. The real estate market in India lacks regulation, transparency and systematic process. A

regulator for the sector will help buyers and investors to rebuild their faith in builders and developers.

The Government of India along with the governments of the respective states has taken several initiatives to encourage the development in this sector. The Smart City Project, where there is a plan to build 100 smart cities, is a prime opportunity for the real estate companies. Responding to an increasingly knowledgeable consumer base and, keeping in mind the aspect of globalization, Indian real estate developers have started shifting gears and consequently accepting new challenges.

The most remarkable change has been the shift from family owned businesses to that of professionally managed ones. The continuous inflow of FDI into Indian real estate is promising increased transparency. Considering all the above factors I personally think that as an investor it

may not be a good idea to invest in real estate in 2016. But, for end-users, however, it is certainly the right time.