How effective are video brochures for branding?

Video brochure is one of the most effective marketing strategies of the current digital marketing trends. A video brochure is a mechanical novel that tells engaging stories about your product/service which eventually catches the attention of the prospect due to its creative nature.It is a smart mechanism that integrates Vision & Voice and leaves a far reaching impact on the audience’s mind & is a latest economical form of promoting and advertising your brand in the cut-throat competition. It is a proven method and an ultimate way to gain the momentum of your brand in the marketplace.

As we all know, Content is not the king; but the kingdom itself. The content that you upload on the video brochure definitely plays a vital role as it can make or mar your brand image. We at Krono, have got years of experience in marketing & supplying video brochures nation- wide which makes us a renowned entity in the Indian market. From the manufacturing of the video brochure to the content creation for that matter and everything in between, we have got you covered. Our Creative & Quality-rich content is sure to hit the mark on your target audience.

We take care of the creative as well as the technical aspects of the video & provide the features that meet ISO standards.The top-of-the range characteristic that this product holds is that it can be re-programmed and can be re-used for the countless number of times.It is a one-time investment that provides you a long term market growth and surpassing ROI, so it is completely worth your money and time.

Video brochures are undoubtedly going to be the next big legacy for our future marketeers.

Don’t get caught up about the production of the video brochure & creation of the video content for promoting your brand. Lean on us to plan & execute the complete package of your video marketing.

To know more about the technical specifications of our product, call us on 9022140000.

Man power solutions for marketing processes

TELEMARKETING SERVICES
Telemarketing service is the most effective and dynamic communication marketing tool of this era.Its direct interaction with prospective customers makes it a most commonly used direct marketing tool. Telemarketing; when handled with utmost professionalism, can reap the next level benefits for your business.Its benefits include direct feedback from customers, it brings captive audience in its fold as soon as the phone is answered since the call receiver has no choice but to listen. It also benefits small businesses with limited marketing budget to accomplish their high sales aspirations due to its cost effectiveness. It is used to build relationships and generate potential leads. A telemarketing operative’s job is to approach potential clients and drum up interest in the company’s product/service and also to book and arrange appointments with the prospective clients. They can gain valuable information from the people they call, such as their interests, needs and requirements, which help the company to build stronger and more effective marketing campaigns in the future; thereby expanding the sales territory further.

OUTSOURCING DATA ENTRY WORK
Data entry outsourcing is when the business to which the data belongs is not physically doing the processing work, but instead shopping it out to another business. Many businesses outsource their data entry work to a dedicated data entry services provider. Can you imagine all that your staff can accomplish if they did not have to take care of mundane and repetitive data entry work? Though data entry tasks are necessary for every business, they can take your business away from your core business functions and leave you with no time for business-critical work. Data entry outsourcing becomes the answer to this common problem faced by most of the companies trying to make a mark in the competitive world of business. You need a service agency which is a reliable data entry provider, has expertise in this field and contains a good perception of this work to settle on. Data entry outsourcing benefits your business by saving company’s cost by avoiding in-house operator, the risk is mitigated when the work is outsourced to an experienced data entry service provider, it also gives strategic advantage over competitors by reducing the burden of repetitive data entry work of the internal staff which drives them to deliver more creative and productive output in their work thereby giving guaranteed advantage over competitors.

MANPOWER SOLUTIONS
The sole purpose of outsourcing Manpowersolutions is to make well-suited matches between corporate clients and job applicants wherein both the parties should be satisfied with the requirements and expectations of the other. Outsourcing allows companies to focus on other business while the manpower staffing provides recruitments and manages staff for them. It is an efficient way to save cost and time. Outsourcing firms help in getting the right candidate for your company. Though taking the first step towards outsourcing company is time-consuming, figuring out how to build your business with the help of external professionals can offer increased efficiencies and economies of scale. Medium and long-term gains are best realized by selecting a vendor who brings value to your core business. It helps to achieve quality output and meeting the desired standards. These days, there are numerous applicants for the same position and companies do not have the time to scrutinize through those many applications and that’s where Manpower solutions come into the picture and is the best solution where business owners and executives do not have the skills to find the perfect candidate. Once you have developed a relationship with a Manpower service provider that you trust, your future hiring will go even more smoothly.

Latest Marketing and Promotional activities for a Business

The term and concept of marketing and sales in quite dynamic in nature as intricate facets of both of them keeps changing with the government policies and evolving tastes of the customers. Talking about the former, right from the demonetization affecting the running income of various business, tax measures by the authorities extending right to the introduction of various norms to deal with; business firm across domains have to give ample of attention, time and money dealing with such niggling statutory issues.

However, the later dilemmas of the changing tastes and preferences of the customers is the outcome of cut throat competition that any brand has to hustle with due to introduction of contemporary brands selling almost similar products and services and at times, the path breaking ones. In order to maintain the loyalties of the current customers along with spreading its wings to the new and untouched markets making way amidst the competitive market, the need of an hour for the marketers and brand managers is to target the right set of customers who fit in within their parameters of product type, budget, location, age group, income levels and area of industry plus not to shy away from trying our conventional and as well the latest marketing and promotional measures that will help them generate high quality leads leading to the sales closures.

SMS Marketing: This service is regarded as the most traditional and trustworthy method as it never fails to reach the right target audience. Even with the introduction of other web based modes of daily communication, SMS is the most integral part of everyone’s life and the wide spread usage of SMS Marketing by host of industry domains right from BFSI, retail Real Estate, e-commerce extending to hospitality sectors; stands as a testimony of its success rate and glorious results. Your brand offerings details directly reach at the finger tips of your prospective customers at the most affordable costs. Bulk SMS Marketing Services works even more cost economical as it works as a long term package that can be used for various brand promotional campaigns within a specified fulcrum of time.

Email Broadcasting: Yet another communication medium that is the most primitive in nature but is the most secured and trusted methods of communication is Email Broadcasting. From corporate professionals to college students and business owners to house makers; everyone has at least one personal or professional email account. It is one of the best promotional tools as it gives a flexibility to showcase the details of your products and services without any limitations of character count and giving to flexibility to use various creative elements with aplomb. Email Broadcasting service also provides the analytics like mail received, opened and clicked.  

Short Code Services: They work as an extended part of SMS Marketing Services with the modus operandi of incorporating a 4 digit short code as a call to action in all your marketing creative’s like banners, hoardings, brochures and more. You generate infinite number of leads by your prospective customers expressing interest in your brand offerings by sending a simple SMS on the short code number with the required details highlighted in the creative. Short Code Services are one of the most reasonable and widely used marketing techniques ensuring optimum use of your marketing budgets.

The main catch for the marketers is to get an agency onboard that offers novel as well as trusted promotional tools like Bulk SMS Marketing Services, Short Code Services and other various ATL and BTL activities for high quality lead generation.

  

Fundamentals of Sales and Marketing

The fundamentals of sales and marketing are quite much layered in itself as a lot of attention to detail and persistent hard work is required to achieve the targets and business objectives. And with lot many players in the market offering the similar type of products and services, there is also a pressure on any said brand to reinvent the wheel without compromising on the realms of quality and the basic nature of the products or service offered. The marketing and promotional techniques need to be novel and path breaking in order to survive the cut throat competition and mark a presence in the minds and hearts of the customers creating brand strength of own in comparison to the contemporaries. The case discussed above is just not confined to any specific industry or domain but acts as a blanket rule for varied industries like real estate, FMCG, BFSI, retail, and more. The marketers and sales personals need to understand one vital factor that sales and marketing work as each other’s backbone with the common objective to achieve targets and overall success of the brand.

Apart from undertaking conventional marketing programs like advertisements in print media, commercial ads on television and latest ones such as e-mail marketing, SMS promotions, WhatsApp promotions, on-ground activations, and more, one should always look out for the genuine Database Providers in Mumbai who have the data authenticated and filtered suiting your target requirements. It not only adds to your bank of the database but also lends an additional support to your sales team providing those sales ready leads that are almost on the verge of closure. The leads should match your product requirements, budget, location, and nature of the product or services. There are seldom Database Providers in Mumbai who actually match and understand your business requirements and acumen working as your extended arm for achieving your objectives.

The selected database providers should also offer Call Centre Services for the ease and convenience of your sales personnel, thereby saving your precious time and resources. Their inbound and outbound calling staff should be well appraised with your product knowledge, USP’s of the brand, technical know-how, brand history, brand strength and budget details amongst other such crucial factors. These details about the brand and product help the caller the provide details to the prospective customer and thereby filtering the data into hot, warm and cold leads. Further follow-ups with the potential lead help them to arrive at the conclusion and provide you with authentic and hot prospective leads leading closures by your sales staff. The Call Centre Services from the professional agency work as an added advantage for your brand.

Though, surviving in today’s market with changing government policies, new entrants in the market, budgetary issues plus evolving tastes and preferences of the customers; the proficient Database Providers in Mumbai offering Call Centre Services works as an asset for your sales and marketing departments.  

Digital Marketing- A boon to the industry

The last decade has been revolutionary for the businesses in a way they approach to their customers and working out their marketing and promotional techniques to sell their products and services. The competition has been elevated to the new levels, customer is more aware and everyday there is a new trend ruling the market; the main reason behind all these factors is the boom of internet marketing and social media making everything available on our finger tips with just one single click. Mobile phones are no more just a lifestyle accessory but one of the most vital reasons of survival as from hotel bookings to check-ins, online shopping for clothes to groceries and uploading pictures on social media handles to networking and much more everything is done via our most favorite device.

There are many agencies offering Digital Marketing Services in the city of Mumbai catering the requirements of brands across the country who are experts in their fields helping the brands to promote their products and services to much wider audience in an economical way. The Online MarketingService Providers take a thorough low down on your brand strengths, brand values, product technicalities, features and USP’s thereby formulating the entire digital marketing plan and strategy to reach your target audience ensuring closures and profits for your business. With their strong knowledge about the ways and means of digital marketing, they filter down the data of your prospective customers depending on their age, location, occupation, income levels, lifestyle and other factors providing you with potential leads that are qualitative in nature, saving time and resources leading to increasing the productivity of your sales executives.

The concept of digital marketing is much wider as compared to traditional marketing concepts like prints ads, radio ads and exhibitions as its visibility is higher with everyone being hooked on their computers, tablets and mobile phones almost entire day. The Digital Marketing Services agencies use a promotional mix of social media channels, e-mail marketing and other mediums depending on your product features, budget and target market. For targeting young and college going consumers, social media applications like Facebook, Instagram, blogs along with promotions on various websites that are regularly viewed and used for educational purposes are used. Likewise to capture corporate middle-aged professionals, promotional techniques like SMS campaigns, WhatsApp campaigns, E-mailer campaigns, ads on leading e-paper website likes The Times of India, Hindustan Times and more are used. The Online Marketing Service Providers also use other online techniques like Google promotions; banner ads, SEO, SEM, etc that also work in a big way for brand promotion reaping profits for the business. Apart from wider reach, digital marketing techniques are much more economical and can be worked as per the budget optimally utilizing all the available resources.  

Digital Marketing has truly evolved the way we promote our brand.